info.

    art director.

side quests.

              CV      

                                             Client
                                   Dove Agency
INGO HamburgDuring my time at INGO the Agency, my fellow trainees and I were given Dove’s Real Beauty brief, which aimed to challenge societal beauty standards portrayed on social media. Dove has always wanted to transform beauty into a source of confidence rather than anxiety. 

To address this, we proposed using Instagram’s sensitive content tool to encourage influencers who often retouch their posts to label their content with a “cosmetic filter applied” tag and to use the filter itself. 

Since our time at the agency was limited, we handed the idea over to our colleagues. The final result ended up looking like what you see below.

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