info.
art director.
side quests.
CV
heyberry
HeyBerry is where my hands-on creativity meets storytelling. Crafting visuals that connect deeply with real people.
This project ignited my passion for art direction by transforming ideas into tangible, wearable experiences that resonate.
HeyBerry started as a creative experiment — custom embroidered sweatshirts with a playful, personal touch. I designed every piece, combining handcraft
and street style to create something unique that people actually wanted to wear.
Over time, HeyBerry grew beyond a hobby: I sold over 300 units across Spain, managing everything from design to production to customer communication.
This project taught me the real-world challenges of running a brand — from creative vision to logistics.
Beyond the products, HeyBerry built a community with over 3,000 followers on TikTok by sharing behind-the-scenes content, design stories,
and creative insights.
More of our designs can be found on our IG profile
@heyberrry