Client
Planet Fitness
Agency
Good RebelsPF is number one because its model revolves around people who say they’ll go to the gym… but probably won’t. And that’s okay. They’re not chasing the four shredded guys grunting in the back — they’re here for the rest of us (the profitable ones 😉).
At Good Rebels, I helped adapt the global brand to the Spanish market, shaping visuals and motion content that kept it inclusive, optimistic, and culturally relevant.
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new gyms
new gyms new gyms new gyms new gyms new gyms new gyms new gyms new gyms new gyms new gyms new gyms new gyms
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
work w/ AI
A lot more of my work can be found on PF’s instagram profile