Client
Springfield
Agency
Good RebelsSpringfield wanted to shift its image: less basic, more bold — and definitely more Gen Z. We gave the brand a creative refresh, aligning visuals with contemporary streetwear and youth culture.
At Good Rebels, I helped define its new tone through campaigns, motion assets, and social content. I also developed trend-driven content lines, shaping visuals and crafting coherent, visually engaging narratives.
The result? A cleaner, cooler Springfield — without losing its everyday edge.
new content new content new content new content new content new content
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A lot more of my work can be found on instagram @springfieldofficial